If you work for a B2C company, your pipeline is sometimes your best friend and worst enemy. Whether you are a one-woman shop or an established corporation, tracking customer flow underpins your business success. Important user data is stored there, and potential expansion areas are mapped out.
However, we know pipeline analysis can be a headache for management. Exploring the reasoning behind abandoned carts, lost leads, and unopened emails can be discouraging. Here’s a question: are your business development and marketing initiatives the only things influencing your pipeline? Taking a more holistic view of pipeline factors will support your success.
How Payments Impact Sales
Payments have an enormous impact on the customer experience. Companies with straightforward payment systems see much higher customer satisfaction and loyalty. Customers who can conveniently and quickly pay for their purchases are more likely to return to the same store or website in the future and recommend it to others.
On the other hand, customers who experience difficulty when making payments, such as long waits for credit card authorization or unsecured website connections, will abandon their carts in a heartbeat. Others may have second thoughts about their purchases after they have made them due to frustratingly slow withdrawal times and unclear transaction fees. It is incredibly frustrating to encounter difficulties when giving a business your money. In general, customers are not impressed when the payment process has a bad user interface.
What’s the solution? Businesses should prioritize payment solutions that are both secure and convenient. Creating a positive buying experience for customers could be the missing link in your sales process.
Level Up Your Pipeline with Stronghold
We built Stronghold to make payments easier and safer for businesses of all sizes. With our diverse payment options, including credit card processing, checkout setup, and real-time payments, we can help create a unique payment experience tailored to your needs. We work closely with merchants like physical retailers and e-commerce shops to build modern payments that exceed customer expectations.
Furthermore, security is at the heart of our work. Your customers can pay for their products confident that their information is safe thanks to our SOC Type II certification and completed Nacha ACH audit. We provide robust security features for compliance, and we also make it simple to launch branded customer experiences that further reassure users that their data is safe, and their transactions are trustworthy. All this ensures that your business flow runs smoothly and securely.
If you’re ready to break through your pipeline blockers, Stronghold is here to support you. Get in touch with our team today to start expanding your business horizons.
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