No matter what you’re selling, your customers expect a level of ease, speed, and credibility when it comes to buying anything online. For most e-commerce businesses, three consumer must-haves can make or break a transaction’s success and a customer’s likelihood of returning.
Even top-tier products and beautiful websites can be left in the dust because shoppers get lost and frustrated during checkout. The bottom line: your virtual payment experience is just as important for your business as it is for your product.
If your virtual store’s checkout isn’t shaping up, here are a few fixes that can make all the difference for your online store.
Accept card payments from all brands at a low fee.
Though the payment landscape is always transforming, card payments still dominate the retail world. If you’re selling online, accepting card payments is a must, and allowing your customers to pay easily through their browser or directly in-app makes all the difference. This card processing tool allows your business platform to quickly and easily begin accepting card payments with a unique SDK solution, which means customer payment data never touches your servers or devices – a secure transaction experience is guaranteed. Plus, this tool has some of the most reasonable, transparent, and simple payment processing rates with no hidden fees. The same rate applies for all card brands, just 30 cents per transaction.
Optimize conversion with a fully branded checkout experience
One of the best things you can do for the validity and convenience of your website is to embed your checkout process within your site or mobile app. Customers access a seamless checkout while staying within your branded environment, so there’s no second guessing if they can trust their money is going to the right place. Stronghold Checkout allows customers to complete their purchases quickly through a clearly branded transaction process while smoothing over any potential bumps in the purchase flow. Plus, customers never have to use a third party to checkout. Your business logo and company name appear on every screen view and bank statement.
Make payment easy at your in-person popups
Taking your e-biz on the road? Bring a seamless payment experience with you by integrating an easy, direct payment link for your buyers. Stronghold Direct allows you to send a payment link to your B2C and B2B customers within seconds – no coding required. Customers can simply click and pay using a generated QR code, text, or email - your choice! Successful payments are immediately visible in your dashboard, and funds are deposited straight into your bank account.
The e-commerce market is constantly expanding. It’s more important than ever to create an experience that stands out, from your product offering to purchase confirmation. Want to learn more about how to boost your online business with payment tools? Check out Stronghold’s complete list of offerings here.