With a steady influx of businesses entering the digital world, building and maintaining good relationships with customers should be top of mind for any business in the space. Whether you’re integrating contactless transactions into your brick & mortar business or leaning into your completely virtual shopping experience, it’s more important than ever to prioritize the ways we create trust and security with our audiences, especially when money is involved. Here are three ways to build a trustworthy and consistent relationship with your customers.
1. Deliver secure and fast payment processing
While we’d like to think it’s only the product we’re selling that’s important to our customers, it’s often the experience that truly helps to create a returning customer - you’ll find the proof in just about any reviews section of a consumer product. As customers, we value efficiency. As business owners, we want transacting with us to be easy and to come with a default of trust. Setting up your business with a trusted payment processing tool can make all the difference. Stronghold is transforming the transaction experience by using ACH Payment Technology, which connects the bank of the customer directly with the bank of the merchant to create a payment stream that’s fast and trackable. Customers can trust that their account reflects their payments in real-time to remove confusion and frustration around how and when transactions will be processed.
2. Build an intuitive UX experience
In a similar category to a reliable payment experience is the experience your customers move through on your digital site. Setting up a streamlined and easy-to-navigate path that allows your customer to move seamlessly through the purchase process is vital. It sends a message to the customer that your business has good bones. If you’re integrating a payment processing tool into your checkout experience, you’ll want to pay extra attention to the checkout experience specifically. Using an external tool can mean jumping through a few clunky hoops and bouncing around to several websites in order to complete payment, but it doesn’t have to. With Stronghold Direct, you can send a payment link to your B2C and B2B customers within seconds, with no coding required. Customers simply click, link, and pay.
3. Stay consistent with your branding
A consistent brand voice and visual story matter. The brand colors you pick, the simple but statement-making logo you create, and the way you choose to communicate with your customers all add up to the personality of your brand. Customers learn to identify your business by these things and will associate a trustworthy experience with the consistency of your unique branding. With the Stronghold Checkout tool, you can create a seamless payment experience that allows customers to complete their purchases quickly through a clearly branded transaction process. You’ll have all the behind-the-scenes benefits that a leading payment processor like Stronghold comes with, and your customers get the luxury of staying within the brand experience they trust from beginning to end.
Make your payment processing the most trustworthy part of your business. Visit the Stronghold website to start your journey.