Stronghold and BLAZE ECOM Make History Powering Payments for Housing Works, New York's First Dispensary

To process 100% of their e-commerce orders for pickup and delivery, Housing Works partnered with BLAZE and Stronghold, leveraging their integration to drive seamless and secure online payments for their customers.

Introduction

Housing Works, a pioneering NYC non-profit, recently opened New York's first legal adult-use cannabis dispensary, using the proceeds to support healthcare, housing, job training, and advocacy for those affected by the War on Drugs. To process 100% of their e-commerce orders for pickup and delivery, Housing Works partnered with BLAZE and Stronghold, leveraging their integration to drive seamless and secure online payments for their customers.

Results

With the Stronghold and BLAZE ECOM integration in place from the store's launch, Housing Works has experienced a steady increase of 20% in Online Average Order Value over time. This upward trend indicates growing customer spending per transaction, demonstrating the effectiveness of the integration in encouraging higher sales and revenue for the dispensary. The integration has facilitated smooth payment processing for all online orders, enabling convenient pre-payment for pickups and deliveries.

Challenge

As the first legal dispensary in New York, Housing Works faced the challenge of establishing a secure, compliant, and efficient online payment system to handle high customer volume while meeting regulatory requirements.

Solution

The Stronghold + BLAZE ECOM integration provided Housing Works with a complete solution for online payment processing. Stronghold's payment flow is fully integrated into the BLAZE checkout experience, enabling customers to pay online with just one click through the "Pay Online Now" option, while staying within the Housing Works branded e-commerce experience.