Promotions are one of the most common techniques to drive business and improve sales. Customers love to feel like they are getting a discount or unlocking a credit for their next purchase. While business owners look forward to more traffic to their e-commerce stores or brick-and-mortar locations, managing a promotion isn’t always easy. Discounts and promotional credits can make accounting and balance settlement unnecessarily stressful - not to mention evaluating whether the promotion helped or hurt the bottom line!
That’s why Stronghold is excited to launch the first round of its in-software promotion tools. We’ve rolled out the features to opted-in merchants, with plans to expand in the coming months. Curious about how you can save time and energy when offering a discount? Read on to learn how Stronghold can help you quickly and easily manage your promotions.
Your one-stop shop for promotions management
While a promotion makes for an exciting marketing email, the process can be headache-inducing for merchants, especially when you have the rest of your business to run. Founders often wear multiple hats at small businesses and startups, acting as accountants, marketers, salespeople, project managers, and more. The last thing they need is to worry about sales working against their bottom line due to a successful yet unexpectedly popular promotion!
Stronghold’s newly launched tools empower merchants to launch promotions directly in their existing Stronghold dashboard. Merchants that choose to run a promotion will see a new promotions tab in the dashboard of their Stronghold-powered checkout experience, including SH Checkout, Paylinks, SH Direct, and Portal. They can run promotions and monitor their results in real time!
Because Stronghold services operate via an API, business owners can view promotions performance in the Stronghold Dashboard. No guessing games or estimations are needed to determine how well a promotion is running. For businesses relying closely on customer feedback, this is another valuable data point for measuring customer satisfaction. It benefits the customers as well–they can see their promotional credit applied directly in the payment window (Nothing feels as good as seeing a price go down during the checkout process!)
Run promotions without devaluing your products
Merchants participating in the testing can currently offer credit-based promotions, like $5 off of an order of $25 or more. This model makes customers feel valued without reducing the perceived value of your products. Promotional credits are a great way to reward customers for their loyalty to your business. They are encouraged to spend the extra few dollars to reach the promotional amount and feel satisfied when doing so. Customer experience is vital for business success, and Stronghold is rolling out features to deliver even perks for you and your end-consumers.
At the same time, by not reducing the actual price of your product with a percentage-based discount or buy-one-get-one-free offer, customers feel like they are always getting their money’s worth. If a company runs a sale every other week, consumers will be less likely to purchase its goods during a non-sale period as they know the business can sell the item for less. Credit-based promotions are a great place for small businesses to enter the world of discounts and sales.
If you’re part of a business looking to start or level up your promotions, you deserve a system that supports your needs and satisfies your customers. Successfully managing your promotions should be a pillar of your business operations. Ready to get started? Stay in touch with Stronghold by joining our mailing list to receive updates when our promotion tools go live for everyone.
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