Garden of Eden processed over 500 prepaid orders on its first day of operation which represented greater than 50% penetration. To date, Prepaid customer orders have proved to be 59% larger than non-prepaid orders. Physical cash levels in-store have dropped and Garden of Eden has eliminated its abandoned order problem.
Garden of Eden faced three challenges that served as a drag to the Company’s growth. The first challenge was a crippling amount of abandoned online pre orders. More than 150 customers per day placed online pickup orders and failed to pick them up by the close of business. Each night after close, Garden of Eden fulfillment teams had to unpack all of the abandoned orders. This increased labor cost, eroded employee morale, and increased the likelihood of inventory errors. The second material challenge was the efficiency of the customer experience. In-store payment transactions add unnecessary time to each transaction. This, in turn, creates lines that decrease customer satisfaction. In a cannabis dispensary, a quicker transaction adds to the store's sales capacity. Finally, cash transactions increase COVID-19 contamination risk, theft risk, and require high touch infrastructure to process.
Garden of Eden collaborated with Treez and Stronghold to introduce a prepayment option as part of the customer’s eCommerce checkout process. The solution provides customers with a path to a one-click payment option that is presented during the checkout experience. On the backend, the customer payments are reflected in the order fulfillment dashboards. “PAID” orders are now automatically fast-tracked using the Treez Fulfillment Center. Not only is the customer experience seamless, but Stronghold’s solution is compliant and reliable.
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